About our story

Lance Kearse Sr. knows what it means to rise from the edge of defeat. A gifted athlete, Lance’s professional basketball career was nearly cut short when he discovered he had been living with an undiagnosed sickle cell trait. Twice, this hidden condition brought him to the brink of losing his kidneys, and twice, doctors told him he should never step on the court again.

But Lance refused to let that be the end of his story. Instead of giving up, he dug deep into healing. Through nutrition, lifestyle changes, and a relentless commitment to plant-based wellness, he transformed his health from the inside out. What many called impossible, returning to play basketball at a high level, became his reality. His comeback was not just physical, but spiritual: a testament to the power of faith, perseverance, and nature’s medicine.

That journey ignited his passion to become more than an athlete. It revealed his true calling. Lance found his purpose in becoming a health educator and advocate, committed to sharing truth and tools that genuinely heal. His mission is to show others that no matter how broken or hopeless the body may feel, it holds the potential to recover, rebuild, and thrive when given the right conditions.

KaptainPlantIt was born out of that vision, not in a boardroom, but at the grassroots level. Over five years ago, Lance carried his very first handmade products to the Coconut Grove Organic Farmers Market in Miami. It was there, while sharing his story and championing plant-based living, that he met his partner, who he would go on to start a family with and co-create the company alongside. From those humble beginnings, KaptainPlantIt has grown not only into a brand but into a family-owned business rooted in love, resilience, and purpose. Building the company while raising a family has been at the heart of its mission, a reflection of the values they live every day. KaptainPlantIt is more than a product line, it is a family legacy built to serve other families who want clean, life-giving nutrition.

Today, the company launches its flagship product line: KaptainPlantIt Protein Powder with Sea Moss, in rich Chocolate and crave-worthy Cookie Dough flavors. Created with years of customer feedback and refinement, it is finally here: a protein powder that is actually healthy. Unlike most options on the market, this blend is pure nutrition with absolutely none of what people do not want in their bodies, and everything they do. More than just protein, it is the embodiment of resilience, nourishment, and transformation.

Lance’s life is the underdog story reimagined: the athlete who was told his career was over, yet fought back through natural health to reclaim not only his vitality but his purpose. His healing journey led him to dedicate his life to educating others and empowering them with the same tools that restored him. His path stands as proof that healing is possible, and that with truth, nutrition, and perseverance, anyone can rise, rebuild, and thrive.